Switch : When change is hard. A change management book !

Introduction

Another book about change management could certainly be your reaction when reading this review. The Heath brothers are well known for the bestseller "Made to stick". In "Made to stick" (this is a recommended reading ;-), the emphasis is psychological and human centric : this is a (vulgarized) psychological book that propose a model for human mind : rational mind and emotional mind. I think this is important to mention because "Switch" is compatible with this psychological model and both books work well together.

Change : if was easy, it would already be done !

Change is, by definition, hard. If it was not the case then ... it would already be done. As a consequence, the second part of the title is somehow redundant but that is certainly a good marketing coup ;-) The second part of the title has at least one virtue : it explains clearly what he book is about "How to change when change is hard". I've read in an unidentified source (don't remember!) that the greater the success, the harder the change. 

Ubuntu : I am because we are (book review)

When I noticed this book in Washingon Dulles airport, as a Ubuntuer myself, I did not resist the urge to buy it ;-)

My initial understanding of "Ubuntu" was the one stated on Ubuntu Site : "Ubuntu is an African word meaning 'Humanity to others', or 'I am what I am because of who we all are'. The Ubuntu distribution brings the spirit of Ubuntu to the software world."

As such, I was already genuinely interested by the subject and surprised that it was a much more complex and structured philosophy than I expected. For more on this subject, please consult Wikipedia Ubuntu_philosophy page.

The book is very easy to read and lightweight : this is a kind of initiatory novel where the hero evolves from a stressed, social hurt, on the edge of loosing his job because of work-induced problems (recent evolution to a managerial job, overtime, no family life/divorce, etc.) to a much more ethical and peaceful state of mind. The company will be transformed as well by this philosophy.

The change agent is a young man from South-Africa that happens to embodied the Ubuntu philosophy : he _is_ Ubuntu ! The large corporation where all the characters are working is in a difficult position : the financial crisis is partly in cause and the ethics and core values are not shared anymore by the employees. Business units operates independently and everyone wants to reach its objectives without consideration for the other humans and business units.

The Ubuntu philosophy is explained, on step at a time, and it is truly revealed when, a team is visiting South-Africa thanks to a HR department contest.

But what is Ubuntu ?

Instead of citing passages of the book, I will refer to the Wikipedia Ubuntu_philosophy  page :
Archbishop Desmond Tutu further explained Ubuntu in 2008:

One of the sayings in our country is Ubuntu - the essence of being human. Ubuntu speaks particularly about the fact that you can't exist as a human being in isolation. It speaks about our interconnectedness. You can't be human all by yourself, and when you have this quality - Ubuntu - you are known for your generosity. We think of ourselves far too frequently as just individuals, separated from one another, whereas you are connected and what you do affects the whole world. When you do well, it spreads out; it is for the whole of humanity.

I have found numerous common point with Buddhism (that I practice) in particular the respect ("don't be evil") and interconnection of every human being (but not only!).

This book is very easy to read and very inspiring as it reunite the "evil" corporate world (especially since the financial crisis) with a more ethical world. While I compare Ubuntu to Buddhism, the book is not religious or even philosophical : the wisdom of Ubuntu flow slowly as the book plots and characters appears. They progress along the path as the reader discover the Ubuntu philosophy.

Scott Berkun "Confession" review

Book Review : "Confession of a Public Speaker", by Scott Berkun

I have found the Confessions to be very informative and to the point. In this book, Scott Berkun is somehow doing a complicated exercise : sharing his own experience of public speaking requires something that can be compared, somehow, to a kind of "mental strip tease". Most of the book is build around some episodes of Scott Berkun's life. Sharing very personal story about his life could have produced a boring and uninteresting book (aka me, myself and I) but this is not the case.

Because the book is very grounded, the experiences that are shared are always interesting and completely integrated into the story. Also, the book includes a lot of experiences from other famous (or not!) public speakers in order to illustrate certain points.

Several key points are covered in a nice chapter per chapter approach. Each of the point somehow resonate with my own (limited) experience as a public speaker and because of this connexion, It is very easy to understand and benefit from the book.


Occidental people in general and north american in particular tend to confuse theoretical knowledge and practical experience : after reading a book or two and after having watched a video or two, we tend to become very quickly a martial art master or a buddhist Yogi. Scott Berkun is very careful to destroy this myth in every bit of advice that he shares and I really think that this is a key point here.


Like Malcom Gladwell in Outliers (10 000 hours of practice of any activity will make you a world class performer) training and practice are at the center of the book. Exactly like a professional athlete, you have to practice and practice again, using camera or Webcam, until you are confident and the story you are going to tell, in public, flow naturally. Once you are comfortable with your talk/storyline (your performance but also your supporting material : slides, video, handouts, etc.) then you have a chance to perform well in front of a crowd. And back to practice again : the more you will talk to a crowd, the better you will be...


No silver bullet here : work work and work again.


I have found a lot of very interesting experience, hints and advice : how to repeat, practical advices on how to be yourself (somehow!) on stage, test the room where you will perform, what to do if ... the room is empty, you forgot your slides, the crowd is angry, etc. 


All in all a very honest and practical book that will benefit anyone that has to publicly speak. In my mind and in no particular order : scientists/students that have to present they research (especially M.Sc., Ph.D. : practice your show !), teachers of any level (how to engage your students), managers of any level (how to engage your employee), salesman that present during show/conventions/conferences (how to engage your prospects/future customers).